Where Zliding is going

This is for people who are weighing up whether Zliding deserves their attention: a partner, an investor, a founder who might build on top of it. I’d rather tell you plainly what the problem is, why I think now is a good time, what is different about Zliding and where I’m working towards, than leave you to guess from the landing page.

Zliding is early. It was founded in 2026 in Barcelona, and I’m not going to quote usage or revenue figures here: it is too soon for them to mean anything. Every number in this post comes from a public source, which is linked next to it with its date.

The problem

Founders of SaaS products and apps need people to find out their product exists. TikTok is a place where some of those people are looking. Pew Research Center found that among U.S. adults who use TikTok, 62% say a reason they use it is to look at product reviews or recommendations.

The obstacle is not the channel but the work. Video asks a small team to film, edit and show up every week. TikTok photo posts, which are sets of images people swipe through, need far less. Even so, someone has to decide what each post argues, design it and keep a rhythm. That is where a founder who is also shipping the product tends to stop.

Why now

Two things. First, the audience is larger than it was: Pew reports that 37% of U.S. adults say they use TikTok, up from 21% in 2021. Second, software can read a product’s website and write a sensible first set of posts for a person to edit. Together they make a small, regular TikTok habit realistic for a founder without a content team.

The Pew figures come from “8 facts about Americans and TikTok” (2 March 2026) and the report “Americans’ Social Media Use 2025” (20 November 2025), both checked on 6 October 2026. They describe adults in the United States and say nothing about any particular product’s audience.

Who it is for

The customer I have in mind is a founder or a small team, one to ten people, with a launched SaaS or app and first users, whose audience could plausibly be on TikTok. They are building a product, not a media business, and they want to find out whether this channel is worth more of their time. Agencies and creators are not who I am building for.

What is different

There are several tools for turning a website into TikTok content, and I don’t think Zliding wins on every axis. These are the differences that I can point to on public pages, checked on 20 October 2026.

• Autopilot creates and publishes. On a paid plan, Zliding adds a new post to your calendar every day and, with automatic publishing on, publishes it to TikTok for you. You can edit any post at any time, or switch to drafts and publish yourself. Some comparable tools also post for you, ReelFarm among them, so this is not where Zliding is different; it is what you should expect.
• Built for SaaS and app founders. The posts start from your website: customer pain points, angles and audiences, rotated on purpose so posts don’t repeat, each with a hook built around a real customer problem and formats taken from real TikTok posts. Zliding does not use AI-generated presenters or fake testimonials.
• Eight languages and local prices. The app and the content are available in eight languages on every plan, and prices show in your local currency. None of the tools I checked states an app in a language other than English, and they all show prices in US dollars.
• A clear start. The first two weeks, with 14 posts, are free, with no credit card, and you can edit every one before it goes anywhere.

The details, tool by tool, are in the comparisons with ReelFarm, Fastlane and Holo, which also say where each of them is stronger.

Where it is weaker today

Zliding works with TikTok only, and only with photo posts: no video yet, while several comparable tools cover more platforms and formats. It does not measure how your posts perform; TikTok’s own analytics do that. What I care about most right now is the quality of every post, and what comes next is what excites me most: an algorithm that learns from you, realistic videos with people and more formats. That is where I’m putting my effort.

Where I’m working towards

Here is the direction I’m taking.

• Realistic videos with people and more formats beyond photo posts, coming soon, because some products show better in video.
• Taking the community-manager work off your plate entirely, so you can stay focused on your product, your development or your day job while Zliding takes care of the posts.
• You stay in control of the result, with editing that stays simple as your product grows.
• I’m starting with TikTok and founders of SaaS products and apps, and more social networks, more kinds of products and more markets come next. The direction is wide, but precise.

These are intentions, not commitments. What ships will depend on what I learn from the founders who use Zliding, and I may change course.

Talk to me

If you want to talk about Zliding, get in touch.